“Identity is cause;
brand is effect.”
About Travis Wools
An experienced communications and marketing professional with wide-ranging experience and expertise in strategy and implementation, Travis continues to be on the forefront of developing new initiatives to grow brand awareness, strengthen customer value, grow communications outreach and increase sales. Equally experienced with traditional marketing and communication channels and emerging technology, Travis thrives on integration while establishing and achieving goals. He is driven by developing strategy for new or existing products and delivering integrated marketing programs that produce results. Travis is accomplished at leading in-house staff and external agencies as well as advising top-level management. Having worked with Fortune 500 companies, established mid-sized companies and start-ups, Travis has a great deal of experience developing strategy as well as leading tactical execution.
Contact Travis for a copy of his resume or to discuss short-term consulting opportunities.
marketing (mar - ket - ing)
Webster's definition: a) the act or process of selling or purchasing in a market b) the process or technique of promoting, selling, and distributing a product or service
Travis Wools' definition: a) the act of helping an organization grow and improve through new ideas, better execution and integrated strategy b) what I do
strategy (strat - e - gy)
Webster's definition: a) a careful plan or method : a clever stratagem b) the art of devising or employing plans or stratagems toward a goal
Travis Wools' definition: a) a plan that ensures everyone is heading towards the final objective b) what I create
leadership (lead - er - ship)
Webster's definition: a) the office or position of a leader b) capacity to lead c) the act or an instance of leading
Travis Wools' definition: a) guiding the efforts of others to encourage reaching new goals b) what I believe in