Digital Marketing is Marketing 

 

Direct Marekting

Having developed numerous integrated marketing plans for both consumer products and business services, I understand the importance of developing a multi-channel approach and continual optimization to ensure performance. Leveraging well-timed execution of direct marketing channels requires expertise and experience with coordinating cross-functional activity and constant communication  an approach that aligns with some of biggest strengths. 

 

Building off the Brand

Direct marketing tactics provide consumer organizations many opportunities to drive sales and improve ROI. However, without considering the effects and importance of the brand even the best direct campaigns will fall short of the full potential. Understanding brand positioning and attributes coupled with knowledge of the target audience provides the best opportunity to develop the best performing acquisition campaigns.

Executing

After marketing numerous brands in both B2C and B2B markets I have been fortunate to lead various projects and initiatives that have incorporated cross-functional teams comprised of marketing, sales, brand management, project management, IT, finance, C-level executives as well as external agencies and vendors. An abbreviated list of additional expertise includes:

 

  • Shopping Cart Optimization                                            

  • Landing Page Optimization                                                                

  • Profiling and Modeling

  • Loyalty Marketing                                                            

  • eMail and Direct Mail                                                                        

  • Mobile Applications

  • Social Applications                                                          

  • Social Media Monitoring                                                                    

  • Emerging Media Research

Marketing & Communications Leader

TRAVIS WOOLS

© 2015

St. Louis, MO USA

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